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February 1, 2018

Continuing our series looking at what the evolved business will look like we turn our attention to social media. It is the hot topic of the last few years or so, ever since Facebook begun monetising its site. There is often a lot of hype surrounding the subject, usually as blogs written by those wanting to sell you their ‘expertise’.

Admittedly, we do offer social media, but we always suggest it is...

October 2, 2017

Advertising. It still seems to demand a hefty slice of a brand’s marketing budget, but is it still worth it? In the Mad Men days of high-flying ad executives and whiskey for breakfast, advertising really did work. It worked precisely because it was hugely expensive and this gave brands an air of prestige. But those days are over.

Advertising is now so commonplace that it takes something quite specta...

October 2, 2017

As the economy changes, for better or worse, consumer behaviour will naturally change with it. This is why watching the economy comes a huge advantage for businesses as it allows them to be prepared for the changing behaviour of their clients.

Now as Britain enters the dreaded double-dip recession, it is a prominent red flag for a major market shift. Since the infamous credit ‘crunch’ became a reali...

October 2, 2017

Brand competition has long driven the growth of many markets with rival brands striving to offer an improved customer experience than that of their competitors. What has proven to be a crucial factor in optimising the customer experience is customer research. The latest example of this is, of course, Costa Enterprises.

When visualising Britain’s caffeine champion, many would quickly name Starbucks;...

October 2, 2017

In the lifespan of many companies, there is a high chance that they will at some stage begin an affiliate program. Forming a relationship with a peer or subsidiary of your business is an absolutely huge advantage for your own company in terms of marketing, referrals and delegating responsibilities.

Why is it then that so many affiliate managers compete with their partners?

Quite simply, it is adverti...

October 2, 2017

The World Wide Web is packed with millions of different businesses all striving to communicate their innovative ideas, brand values and product services to existing and potential customers – all at the same time.

It goes without saying that it can be hard to get a word in edgeways with this endless competition.

A key question for any marketer is how to illustrate points in an attractive, accessible a...

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