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January 1, 2018

When we think of the world’s biggest brands, we have to question just to what their international successes are owed.

Perhaps the recipe to success is in catering for every taste, by keeping your brand simple.

Every aspect, including your brand’s image, voice and appearance, should not be overcomplicated, or consumers are far more likely to look the other way.

Here are a few tips that can help your co...

December 1, 2017

For many of us, digital presentation used to begin and end with Microsoft PowerPoint. It was utterly ubiquitous – it seemed like every board meeting, conference or university presentation saw that familiar combination of slide templates.

The problem is that delivering a presentation will often require you to WOW your audience - something that the familiarity of PowerPoint will always struggle with.

H...

November 1, 2017

The time when online marketing was as simple as targeting consumers on full-sized websites seems so long ago. Now, any one may access the internet through a PC at their desk, a laptop on their couch, or the many smartphones and tablets on the market.

This portability of the World Wide Web and the branched evolution of devices has challenged the marketing world to keep up with it.

Marketers must now c...

October 2, 2017

Advertising. It still seems to demand a hefty slice of a brand’s marketing budget, but is it still worth it? In the Mad Men days of high-flying ad executives and whiskey for breakfast, advertising really did work. It worked precisely because it was hugely expensive and this gave brands an air of prestige. But those days are over.

Advertising is now so commonplace that it takes something quite specta...

October 2, 2017

As the economy changes, for better or worse, consumer behaviour will naturally change with it. This is why watching the economy comes a huge advantage for businesses as it allows them to be prepared for the changing behaviour of their clients.

Now as Britain enters the dreaded double-dip recession, it is a prominent red flag for a major market shift. Since the infamous credit ‘crunch’ became a reali...

October 2, 2017

Brand competition has long driven the growth of many markets with rival brands striving to offer an improved customer experience than that of their competitors. What has proven to be a crucial factor in optimising the customer experience is customer research. The latest example of this is, of course, Costa Enterprises.

When visualising Britain’s caffeine champion, many would quickly name Starbucks;...

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