THREAD GROUP

BID TRANSORMATION

MARKETING 

 

TECHNOLOGY

 

© 2017 THREAD GROUP LTD

VAT No. GB 710739057
Registered in England & Wales No.03313086
33 Cannon Street, City of London, EC4MB

CAPGEMINI

POSITIONING YOUR BRAND
AS THE NUMBER ONE CHOICE

Our role at Capgemini involves regularly creating engaging messaging, providing effective marketing campaigns and supporting with developing winning bid responses. The Environment Agency 

bid covered each of these three elements.

After five consecutive bid wins in as many years for Capgemini, we were asked to tackle a challenging bid to the Environment Agency.

We created a strong campaign integrating film, key strategic messaging and print literature to

form the backbone of their bid.

The bid was successful, netting a lucrative five-year contract. The Environment Agency was so impressed with the campaign that they have now adopted the winning theme “positive change” as part of their ongoing campaign.

Capgemini also gave the bid an internal award for Best Marketing Campaign of the Year.