KRAFT

RETURN OF A

MOTORSPORT LEGEND

Tassimo asked Thread for a powerful presentation which would secure final stage funding from a key partner.

At a critical stage in their project development, Tassimo needed to ensure that their beliefs and ideas were shared and fully understood by Kraft and its investors.

Thread produced a highly-polished documentary which explored every aspect of the project, including a detailed look at the nature of the coffee market, the changing taste of consumers and Tassimo’s technology.

We understood the key need of the project, convincing the Kraft group and securing Tassimo’s future in the competitive home coffee market

THREAD GROUP

TRANSFORMATION

MARKETING 

 

TECHNOLOGY