LAUNCHING A NEW TECHNOLOGY
CENTRE FOR THE BUILDING TRADE
Knauf’s expanding activity meant the time was right to grow its facilities at home in the UK. In acres of countryside in Kent, Knauf’s new ‘Cube’ building is a beacon of modernist style but is also an important new facility for Knauf’s product development and education programmes.
Knauf wanted to put the Cube story to print. Knauf approached Thread’s design team to create a coffee table brochure that would emulate the building’s distinctive style and capture the brand whilst immersing readers in the story of its construction.
Thread created a 39-page brochure, handling all aspects of design and copywriting. The brochure will be circulated among all visitors to Knauf’s new flagship building and will be available in both digital and printed formats.