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IS THE ROI OF FILM AND VIDEO MARKETING JUSTIFIED?

August 1, 2016

Producing video content is a creative application of your marketing budget, but is worth the time, money, and effort justified by a good return on investment?

 

We’ve found that, if made professionally and promoted well, videos can truly make a campaign and become long-lasting assets to any company.

 

You may have noticed that visual content is effective in communicating marketing messages to the online world – it has far more of an impact than text alone.

 

In fact, videos “attract 3 times more inbound links than plain text posts” and consumers spend double the amount of time on a pages featuring video, Hubspot highlighted.

 

So what does visual content have that text does not?  Well, the former can communicate a powerful message in a split second.  

 

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text”, according to 3M Corporation and Zabisco. 

 

Text on the other hand, can of course convey plenty of information and emotion, but it requires an investment of time from the reader.  They may lack a pre-existing interest in the subject, escape the clutch of the opening sentence, or simply lack the time or patience to read it, and so, the message of the writer is lost. 

 

Just imagine the type of content that stops you in your tracks when you’re scrolling down a screen, instantly leading you to think about something profound, evoking an emotion, or simply putting you in the moment.  

 

Videos are unmatched as a form of effortless escapism for any viewer.

 

Unsurprising then that videos consume a huge slice of internet usage, and are only set to continue to grow.  The Guardian referred to online video as the future of content marketing, citing Cisco’s findings that “By 2017, video will account for 69% of all consumer internet traffic”.

 

So, video marketing is an increasingly lucrative investment for any business!

 

Not only are they a creative means to gaining a sales advantage, efforts are justified many times over by ROI – no client has regretted hiring us to put together their video content. 

 

Our ‘Everyone’s Invited’ video campaign for intu Bromley saw a whopping ROI of 692%.  While our latest effort for Project Brabham topped 500% ROI.

 

If you’d like to learn more about the art of video marketing, you can download our “Year of the Video” whitepaper for free.

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