In the lifespan of many companies, there is a high chance that they will at some stage begin an affiliate program. Forming a relationship with a peer or subsidiary of your business is an absolutely huge advantage for your own company in terms of marketing, referrals and delegating responsibilities.
Why is it then that so many affiliate managers compete with their partners?
Quite simply, it is advertising rivalry. But, in a saturated and overly-competitive online market, it is nothing short of ridiculous to try and one up the efforts of your affiliates.
Here are a few reasons why it is far smarter to co-operate, rather compete with affiliates:
Competing is a waste of money
Striving to better your peers in pay-per-click advertising and search engine rankings weakens their customer base. Just remember that the main reason for adopting affiliates is to support your own businesses growth, makes this effort quite self-destructive. Surely, a company does not want to put their affiliates out of business, or else they would cease to have any peer companies at all.
Rewards boost performance
As affiliates will dedicate much of their time to promoting and supporting your business, it is import that they are compensated for their efforts.
Nothing drives productivity like a rise in commission, as your peer will be improving upon their own company by assisting yours, and this is a win-win situation for all parties. Both your company and your peers can visualise performance with real-time statistics (which are in your interest to provide), and it makes sense for everyone to track marketing progress.
Communicating with peers is time well spent
As all your affiliates work in the interests of your business, make sure that your team is as helpful and available for support as much as possible. Make sure that whoever is at the point of contact knows the full function of your affiliates, so that they can provide professional and genuinely helpful advice, whenever required.
Having your support staff in-house is always an advantage rather than outsourcing them for this reason. Finally, providing a varied selection of different advertising media will ensure that your affiliates have all the tools (eg. Banners, videos, testimonials) they need to keep ad campaigns fresh.
If you would like further advice about how to cooperate with affiliates or require any advice on boosting your own business presence, then why not call us on 0207 226 0099 or contact us to find out more.