THREAD GROUP

BID TRANSORMATION

MARKETING 

 

TECHNOLOGY

 

© 2017 THREAD GROUP LTD

VAT No. GB 710739057
Registered in England & Wales No.03313086
33 Cannon Street, City of London, EC4MB

CREATING THE FEEL
GOOD FACTOR

Knauf is a leading manufacturer of building materials. With headquarters in the UK, the firm is rapidly expanding its global operations in Australia, New Zealand and a number of markets in Asia.

 

Knauf called upon Thread’s creative and strategic teams to raise its profile internationally. Knauf is somewhat unique in the marketplace as it offers insulation materials that can be installed by homeowners without the need for professional help. The main objectives were to help increase sales through the promotion of DIY, to raise awareness of Knauf Earthwool and ensure that potential customers were informed about how to purchase Knauf products.

 

Inspired by the ‘Doing it for themselves’ mantra, Thread created a 30 second TV ad. The video demonstrates that installing Earthwool is fun, quick, clean simple and safe and brings a number of benefits.

TV Commercials

25 MILLION HOMES

1 CHALLENEGE

In an ever-changing world of circumstances, flux and change of thoughts and perceptions. Knauf Insulation was placed in a position where there was starting to be a misconception that insulation did not perform as good as was first thought.

 

Thread was given the challenge to create a new thought leadership campaign, designed to reaffirm insulation as the number in energy efficiency performance. The objective was to raise awareness of real rather than theoretical energy / thermal performance and stimulate debate / create a community united by interest in energy saving

 

Thread presented a full end-to-end marketing campaign that would incorporate, Government Lobbying,PR, Content Marketing, 
Brand Poisoning activity to name but a few.   

 

Advertising

Marketing Campaign 

The Warmingtons Part 1

Interactive web game

THINK INSULATION

Knauf is a leading manufacturer of building materials. With headquarters in the UK, the firm is rapidly expanding its global operations in Australia, New Zealand and a number of markets in Asia.

 

Knauf called upon Thread’s creative and strategic teams to raise its profile internationally. Knauf is somewhat unique in the marketplace as it offers insulation materials that can be installed by homeowners without the need for professional help. The main objectives were to help increase sales through the promotion of DIY, to raise awareness of Knauf Earthwool and ensure that potential customers were informed about how to purchase Knauf products.

The Warmingtons Part 2

THIS IS OUR TIME

Internal Communications

Knauf is a leading manufacturer of building materials. With headquarters in the UK, the firm is rapidly expanding its global operations in Australia, New Zealand and a number of markets in Asia.

 

Knauf called upon Thread’s creative and strategic teams to raise its profile internationally. Knauf is somewhat unique in the marketplace as it offers insulation materials that can be installed by homeowners without the need for professional help. The main objectives were to help increase sales through the promotion of DIY, to raise awareness of Knauf Earthwool and ensure that potential customers were informed about how to purchase Knauf products.

 

Inspired by the ‘Doing it for themselves’ mantra, Thread created a 30 second TV ad. The video demonstrates that installing Earthwool is fun, quick, clean simple and safe and brings a number of benefits.

Corporate Video