CAMPAIGNS THAT WILL STAY IN THE MINDS OF YOUR TARGET AUDIENCE
Capitalising on key sales periods with creative campaigns is often the smartest use of your marketing budget. But to get the full bang for your buck, campaigns need to combine activities and channels seamlessly. Many marketing agencies fail to demonstrate a return on investment simply because activities are disjointed.
The solution lies in the campaign idea. If you try and force channels to work around an idea, they are likely doomed to fail. By establishing your channels and activities at the outset, you can create a campaign idea that acts as a common thread that weaves seamlessly throughout your marketing activities.
With everything aligned, you create a complete, cross-channel experience for customers - an experience that remains consistent and on-message, regardless of medium
Thread uses extensive creative research and workshops to develop campaign ideas, taking into account all potential channels and marketing activities. In this way, we discover what is likely to resonate with your specific target audience, creating experiential concepts.
Finally, we pull all of these threads together into a full campaign plan. Our aim is to make the plan comprehensive yet clear, insightful yet actionable. We can even complete training with your teams to help you get the most out of the implementation.
Once the campaign has completed, we create a full report containing a breakdown of how the campaign did against key performance indicators. Through this analysis, we often discover useful insights that contribute to developing the next campaign and, in this way, we are always refining your campaign strategies.
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