Brand creation

BRAND CREATION

BRAND DESIGN THAT IS DISTINCTIVE, RELEVANT AND MEMORABLE

A strong brand is your greatest asset in an overcrowded market. You need to stand out in a way that clearly embodies your brand values and is immediately recognisable to your target audience.

Researchers, such as Simon Sinek, have shown that brands which demonstrate why they do what they do are far more successful than those who explain how they do it. Your brand is your public face – your raison d'être displayed to the world.

But building a brand is about more than registering a name on Twitter, and there are lots of traps that inexperienced brand managers fall into.

Even experience doesn’t always help. Did you know, for example, that ‘Siri’, Apple’s famous virtual assistant, is a rude word for ‘penis’ in Georgian? Perhaps an in-joke, but more likely a massive oversight.

In-depth brand research can save you from these unfortunate mistakes. At Thread, we study naming conventions, research languages and check trademark registrations to make sure your brand identity carries positive connotations wherever you do business.

Building on your brand values, we develop your brand identity, tagline, assets, guidelines, tone of voice guide, and positioning statement, all published in a complete brand book. Your brand book becomes your go-to resource for maintaining a strong and consistent brand throughout all your marketing and production activities.

SERVICES WE PROVIDE

Brand Research

Naming Conventions

TM Registration

Brand Identity

Brand Assets

Brand Book

Brand Guidelines

Brand Tagline

Positioning Statement

Tone of Voice