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KNAUF DRYWALL
BRIO
PRODUCT LAUNCH
Launching a new product can be difficult – but it is also an exciting challenge.
Thread understands that a new product must be able to both communicate its benefits to the customer as well as stand out from the competition.
When Knauf asked us to launch Brio we were committed to redefining a position for them within the industrial marketplace.
At Thread, we use our ideas and knowledge to help Knauf successfully introduce their new product and deliver a confident message to their target audience.


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