STRATEGY AND PLANNING
STRATEGIC AND TACTICAL PLANNING THAT HELPS YOU WIN MORE BUSINESS
Far more organisations implement disconnected tactics than deliver on a cohesive strategy. As businesses grew in size and scope, customers became better informed, and technology began disrupting established markets on a daily basis, inflexible strategies were seen as more of a hindrance than a help.
While a tactic could be quickly picked up and used when the situation calls for it, a strategy was often seen as a great, yet impossibly idealistic, idea.
Marketing strategy has matured, however. Taking advantage of the wealth of new data, technology, and models, it is possible to develop a strategy that is robust yet flexible, that builds on historical insights with real-time data across all parts of the business, whether it’s marketing to a mass audience, or aligning yourself to win a specific client.
At Thread, we are experts at aligning businesses with markets – whether it’s a market of thousands, or of just one.
We use in-depth research and business intelligence to build marketing plans and win strategies, develop a toolkit of tactics, and deliver a realistic blueprint for implementation. Only with these three key components to hand will you have a consistent thread that runs through a comprehensive yet flexible strategy.
For added reassurance, we review and evaluate both as we develop your strategy before and after implementation, feeding back new insights to help refine the strategy on an ongoing basis. This allows you to grow with your market and customers, rather than stagnate in the face of a rapidly developing marketplace.
WHAT ARE YOUR NEW BUSINESS OBJECTIVES?
We’d love to see you grow by winning new business – it’s why we do what we do. Get in touch to talk about your new business objectives and let’s start developing a killer strategy.
SERVICES WE PROVIDE
Pricing to Win
Review and Evaluation