SETTING THE BENCHMARK
FOR WINNING BIDS
In the competitive world of winning bids, most prospective bidders focus on the rational and technical side of decision-making processes. However, we know that the final and most crucial element of choice lies in the emotion. Bids need to inspire, provoke and engage.
BT approached us to help redesign how they deliver their bids, so we set out to transform an initially complex proposition into an inspiring but simple to understand bid campaign.
Remaining focused on the core theme and message, we used a range of video and print media to distil down the core value proposition of the BT offering.