NOKIA

CONNECTING
ITS PEOPLE

With an incredible billion users worldwide, Nokia is the world’s leading handset and communication provider.

While holding a firm position as the UK market leader, Nokia still needed help to hold off constant competition from the likes of Apple.

The challenge we faced was to get the support of every employee behind this shift, particularly difficult as staff felt Nokia was an organisation where internal silence existed.

We needed to fulfil the brand promise of ‘Connecting People’ starting from within.

We developed a ‘Brandwaves™’ programme, connecting people around the critical themes of the business. The programme involved a series of ‘little and often’ nudges using visual cues to remind people to work more collaboratively. This included a giant doodle which people added to every day as a representation of staff achievement, growth and creativity.

Early indications are that the ‘Brandwaves’ are capturing people’s imagination and Nokia’s employees feel a greater connection to each other and the brand message.