THREAD GROUP

BID TRANSORMATION

MARKETING 

 

TECHNOLOGY

 

© 2017 THREAD GROUP LTD

VAT No. GB 710739057
Registered in England & Wales No.03313086
33 Cannon Street, City of London, EC4MB

BT PSN

 

SIMPLIFYING AND
UNIFYING A COMPLEX STORY

The Public Services Network (PSN) is one of the cornerstones of the Government’s ICT Strategy, supported by the UK’s leading communications providers.  The initiative seeks to transform public service delivery through dramatic cost reduction and greater efficiency.

Delivering the story

Thread has been instrumental in helping BT shape and deliver its PSN marketing campaign, making a complex story simpler and more compelling.  Our team of writers, designers and video animators has worked closely with BT to develop a powerful and unified launch campaign.  The result is a strong visual identity, a clear, single-minded proposition and a full range of marketing collateral.