UNIFYING A COMPLEX STORY
The Public Services Network (PSN) is one of the cornerstones of the Government’s ICT Strategy, supported by the UK’s leading communications providers. The initiative seeks to transform public service delivery through dramatic cost reduction and greater efficiency.
Delivering the story
Thread has been instrumental in helping BT shape and deliver its PSN marketing campaign, making a complex story simpler and more compelling. Our team of writers, designers and video animators has worked closely with BT to develop a powerful and unified launch campaign. The result is a strong visual identity, a clear, single-minded proposition and a full range of marketing collateral.