Lead generation is the pumping heart of your business. A thin supply, blocked pathways, and irregular flow of leads all reduce the health of your business.

 

The key issue facing most businesses is the question of volume or quality. Marketing agencies often focus on volume, while sales want quality in order to convert as quickly as possible.

 

At Thread, we don't compromise quality for volume. Instead, we build a lead-generation engine that delivers a steady volume of qualified sales leads.

 

We do this by building customer profiles so we know who we are targeting, and plotting a user journey so we know when to target them.

By pulling these two crucial pieces of information together, we can implement a strategy for progressing leads down the funnel using content, technology, and data. At the end of the funnel, leads are well-qualified and ready for your sales team to convert into real business.

 

Of course, every business is different, which is why no two campaigns look the same. You have your own tone, style, brand image, audience, and objectives.

 

By combining channels and tactics into an overall strategy while recognising the uniqueness of your organisation, we capture the essence of your business in marketing form, helping you attract customers with a natural fit. 

LinkedIn Campaign

Twitter Campaign

Cold Calling

E-mail Sales Letter