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ULTRA ELECTRONICS

IDEAS FLY IN FRONT OF

250,000 PEOPLE

Ultra Electronics is the key supplier of avionic controls to some of the world’s leading airlines. They approached Thread to help launch a revolutionary new product to a large, non-technical audience.

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The vision of ‘everything is possible’ was used to create a virtual world of Ultra and their solution to revolutionise the whole approach to Structural Health Monitoring.

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Our skills of animation, writing and production created a film that was both explanatory and engaging. We launched the film at the Farnborough and Paris airshows, capturing the attention of a global market. Since then, the video has been so successful that it is now being used for the American market

"It has been a real pleasure working with Thread to develop our campaign.  Throughout, Thread has been creative, flexible, professional and provided great expertise, resulting in a finished product that has received fantastic feedback.  I really feel this is going to be a core tool to help us to tell our transformation story… I’ve already had other teams asking who created it and where can they get one made."

Rob Bishop,

Marketing Director

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