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250,000 PEOPLE

Ultra Electronics is the key supplier of avionic controls to some of the world’s leading airlines. They approached Thread to help launch a revolutionary new product to a large, non-technical audience.

The vision of ‘everything is possible’ was used to create a virtual world of Ultra and their solution to revolutionise the whole approach to Structural Health Monitoring.

Our skills of animation, writing and production created a film that was both explanatory and engaging. We launched the film at the Farnborough and Paris airshows, capturing the attention of a global market. Since then, the video has been so successful that it is now being used for the American market

"It has been a real pleasure working with Thread to develop our campaign.  Throughout, Thread has been creative, flexible, professional and provided great expertise, resulting in a finished product that has received fantastic feedback.  I really feel this is going to be a core tool to help us to tell our transformation story… I’ve already had other teams asking who created it and where can they get one made."

Rob Bishop,

Marketing Director

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