KRAFT

Tassimo asked Thread for a powerful presentation which would secure final stage funding from a key partner.

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At a critical stage in their project development, Tassimo needed to ensure that their beliefs and ideas were shared and fully understood by Kraft and its investors.

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Thread produced a highly-polished documentary which explored every aspect of the project, including a detailed look at the nature of the coffee market, the changing taste of consumers and Tassimo’s technology.

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We understood the key need of the project, convincing the Kraft group and securing Tassimo’s future in the competitive home coffee market