ENGAGING CONTENT THAT CAPTURES
If a picture can say a thousand words, a video must then say millions. Combining visuals, music, and voice acting is a powerful way to convey a message: it can create an emotional connection that stays with the viewer for a long time.
Take television commercials, for example. Still more expensive than any other medium and with little in terms of engagement tracking, why do companies still use them?
We all fondly remember adverts from our youth, whether it was twenty, thirty, or forty years ago. That’s incredible longevity of brand awareness.
Now with digital, we have the opportunity to apply the same process online for a fraction of the cost.
These videos can be far better targeted than TV advertising and can give viewers an immediate call-to-action – something they can click on to find out more – rather than supplying a URL and hoping for the best
What’s more, video is incredibly popular. Facebook has been pushing video hard, increasing video content by 360%, which has led to 100 million hours of video watched every day by its users.
Similarly, YouTube boasts a whopping 650 million hours of video watched per day.
Just because video is a popular medium and it can be effective, doesn’t mean it will be. Failing to make a video that emotionally connects with your audience, doesn’t have a clear message, or simply misses the mark, is a waste of time, energy, and marketing budget.
Thread has produced stunning videos for many high-profile clients, and we’ve never failed to get positive feedback. That’s because we take time to carefully consider the video production before the camera even starts rolling. Whether a product video, commercial, training video, or micro-advert, we weave a consistent thread throughout all of your video assets to keep them on-message.
We also consider your audience, brand, and the platform the video will be hosted-on to produce content that catches the eye and captures the imagination
TYPES OF VIDEO WE PRODUCE