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June 2, 2014

We all know that smartphones, tablets and other mobile devices – are a must have for consumers everywhere and are therefore indispensable to marketers and business owners.

The most important function to marketers for these mobile devices is the ability of this technology to scan the web with online searches and the resulting interaction with businesses.

According to a recent study of over 6000 mobile...

May 1, 2014

When it comes to improving your online brand presence, the best way to move forward is to constantly analyse usage statistics supplied by social networks. Whether you have shelled out either money or time for social media ventures, it is important to be aware of your Return on Investment (ROI).

The surprising fact is, that most companies have inaccurate ideas or indeed no clue about their ROIs.

Here...

April 1, 2014

One of the most fundamental changes Web 2.0 technologies have bought to business is the opening of a greater number of contact channels. Many companies wish to embrace all these new and exciting opportunities for customer contact, but realise that they must also keep open traditional communications channels such as telephone and mail.

But how can we open more communications, keep our old ones, and n...

March 3, 2014

In our last blog, we looked at the achievements of Costa Enterprises and saw just how a former ‘competitor brand’ used customer research to become the UK’s best selling coffee brand.

Costa boosted its market presence from beginning as an underdog in its sector.  We are now beginning to hear of similar growth from the Co-operative Bank who has recently bought buy 632 Lloyds TSB and Cheltenham and Glo...

January 1, 2014

It was back in 1979 when The Buggles told the world how video had killed the radio star, and now in 2011 many would argue that the expansion of the internet is leading to a repeat of history.

Indeed it seems surprising that we haven’t heard an updated cover version from Cher Lloyd yet, although ‘Internet Killed the Traditional Marketing Communications Stars’ is, admittedly, a rather cumbersome title...

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