POSITIONING YOUR BRAND
AS THE NUMBER ONE CHOICE
Our role at Capgemini involves regularly creating engaging messaging, providing effective marketing campaigns and supporting with developing winning bid responses. The Environment Agency
bid covered each of these three elements.
After five consecutive bid wins in as many years for Capgemini, we were asked to tackle a challenging bid to the Environment Agency.
We created a strong campaign integrating film, key strategic messaging and print literature to
form the backbone of their bid.
The bid was successful, netting a lucrative five-year contract. The Environment Agency was so impressed with the campaign that they have now adopted the winning theme “positive change” as part of their ongoing campaign.
Capgemini also gave the bid an internal award for Best Marketing Campaign of the Year.