INTU

BRINGING FASHION SHOWS
TO THE GENERAL PUBLIC

An example of a low budget brief with big results. Thread was invited to promote Bromley Shopping Centre’s fashion show event, part of Intu’s campaign to make themselves more visible as the brand responsible for Lakeside, Bromley and many more of the UK’s shopping centres. 

We conceived the idea for this commercial video and produced it in-house, using innovative stop-frame graphics. We increased its reach by communicating with local press and influencers, getting the ad into Bromley cinemas, and created YouTube channel where the video was hosted. 

The video garnered more than 4,600 views on YouTube in 2 weeks, exceeding the target of 3,000 by more than 50% in a third of the estimated time.