MARKETING
KNAUF AUSTRALIA
CREATING THE
FEEL GOOD FACTOR
"Thread brings an approach to our promotional initiatives that we have been unable to find in any other agency. Whilst the work we commission from some agencies lasts for the life of the campaign, Thread has developed promotional assets we have used for years. Their innovative positioning concepts, outstanding graphics, stunning photography and inspirational videos have revolutionised our marketing."
Stuart Dunbar,
Managing Director
Knauf is a leading manufacturer of building materials. With headquarters in the UK, the firm is rapidly expanding its global operations in Australia, New Zealand and a number of markets in Asia.
Knauf called upon Thread’s creative and strategic teams to raise its profile internationally. Knauf is somewhat unique in the marketplace as it offers insulation materials that can be installed by homeowners without the need for professional help. The main objectives were to help increase sales through the promotion of DIY, to raise awareness of Knauf Earthwool and ensure that potential customers were informed about how to purchase Knauf products.
Inspired by the ‘Doing it for themselves’ mantra, Thread created a 30 second TV ad. The video demonstrates that installing Earthwool is fun, quick, clean simple and safe and brings a number of benefits.
