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October 2, 2017

In the lifespan of many companies, there is a high chance that they will at some stage begin an affiliate program. Forming a relationship with a peer or subsidiary of your business is an absolutely huge advantage for your own company in terms of marketing, referrals and delegating responsibilities.

Why is it then that so many affiliate managers compete with their partners?

Quite simply, it is adverti...

October 2, 2017

The World Wide Web is packed with millions of different businesses all striving to communicate their innovative ideas, brand values and product services to existing and potential customers – all at the same time.

It goes without saying that it can be hard to get a word in edgeways with this endless competition.

A key question for any marketer is how to illustrate points in an attractive, accessible a...

October 2, 2017

What separates Red Bull from Red Rooster? Why do people pay more for Kellogg’s Corn Flakes than Co-Op’s own? Branding, of course.

In days of yore, when shops were locally run, people would choose products based on trust and individual qualities of the shopkeeper and their premises. These days we have the ability to distribute and advertise products around the world, making the global market accessib...

October 2, 2017

We may have learned in 2012 the very fortunate news that email is still a prominent and successful form of advertising – but that is not to say that some businesses may not be finding emailing to be a useful marketing tool.

Needless to say, there a few tweaks that any marketer can make to ensure that their company emails are opened by readers, and even convert them to customers!

So what are the diffe...

October 1, 2017

Is social media creating a dystopian virtual-reality, as foretold by so many sci-fi films?

A lot of people think so. They are afraid that this virtual world will somehow render the real world obsolete, leaving us to live through our online avatars.

But do we not already live in a virtual world?

It may not seem quite as sci-fi, but language acts as a virtual reality through which most of us see and und...

September 27, 2017

Business to Business (B2B) marketers have dedicated more and more of their marketing time and budget to social media marketing over the years, and no one would question the fact that having a strong social media presence is anything less than mandatory.

However, this does not mean that any company should blindly pour most of their efforts into social media without knowing what exactly what effects i...

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